In a fast pacing world, innovation is paramount to keep the business competitive. But change is never easy, and many challenges slow down the transformation and create anxiety and confusion in executives and entrepreneurs. In addition, digital innovation is a subject that involves multiple domains of expertise and high-value investment, making executives and entrepreneurs even more reluctant to initiate needed change.

Digital Innovation division’s goal is to facilitate digital transformation enabling people to use the technologies available to unlock worth for the business. The methodologies include processes of Business Digitalization, System Modernization, development of internal and external MVPs - Minimum Viable Product - and others.

Our services support the customer success journey with analysis and guidance by enhancing the current processes or creating new ventures. It can translate into a lower cost, better internal or external integration, communication enhancement with the market or revenue growth.

Our dual approach considers the big picture while specialists make quality deliveries that compose the solutions. We use our professionals’ 30+ years of expertise to guide you through the unlocking worth process.

More than in other epoch in history, the market, the behaviour of people and society itself is changing with stowing velocity. So evolution, more than ever, is the name of the game. Professionals and organizations need to adapt and reinvent themselves in an environment of novelty: new competitors, new markets, new products and new generations.

Evolution is necessary, but more is needed. It is paramount to communicate the evolution with precision. However is also essential to build upon the consolidated trust of current stakeholders to reach new markets, opportunities and new publics without creating cognitive dissonance about the organization’s proposition.

With this goal in mind, our Strategic Positioning Division develops new communication strategies to position the organization and its products and services in the digital space - the coherent approach in the channel message and the proper formatting to specific accomplishments.

A multicultural understanding of the stakeholders facilitates the development of a proactive strategy. In addition, the people-oriented approach allows the B2B and B2C flow of information and opportunities between different ecosystems and actors.

The change in the business landscape is accelerating. Every day new players are well-funded, learn to adapt quickly and join the market.

These new actors constitute an ever-growing competitive challenge for contemporary and traditional players. The competition for attention, agility and business differentiation never was so intense.

The Business Hacking division aims to create competitive advantages to support our customer’s success journey. This competitive advantage could translate into sustaining your market’s leadership, reducing the distance to the leader, or even opening a new market. Hard-to-duplicate edges create uniqueness and protagonism.

Investigating new ways to solve challenges avoids paradigms and creates a natural competitive edge. The out-of-the-box thinking uses Tech Scouting to unlock the new technology potential of building worth. At the same time, POC - Proof Of Concept - checks the technical viability of delivering feasible solutions.

The boots-on-the-ground approach, combined with transparent business and tech communication, maximize the understanding o the organization and its challenges. The goal is to combine client expertise with new technologies to potentialize results and create sustainable strategic differentiators.